Allied Pinnacle

The Company:

Allied Pinnacle is the result of the merging of Allied Mills and Pinnacle Bakery and Integrated Ingredients.  

Allied Mills is recognized as one of Australia’s largest manufacturers and distributors of bakery premixes, flour and semi-finished products. Pinnacle Bakery & Integrated Ingredients produces high quality specialty baked goods and key technology based ingredients.

The Challenge:

The two entities needed one simple, mobile-enabled sales order processing solution that consolidated and improved the sales ordering process which presented the following challenges


A combined sales force which had two distinct methods of processing sales orders.


One of the business units had never used SAP before.


Sales Reps were unfamiliar with the combined company product and customer portfolios. (Twice the Products and Customers).


Order history / Customer specific pricing and Stock Availability was not available at the time of placing the order.

The Solution:

A mobile ready Fiori app was built to replace the existing paper process in 4 weeks. This provided credit status, stock availability, order history and real time pricing. The true digital transformation came when customers were empowered to place their own orders through the same Fiori app.

Allied Pinnacle achieved:

100% adoption of the new Fiori app by both SAP and non SAP sales reps.


Improved Customer Satisfaction with accurate availability to promise and real time pricing.


Increased order processing speed and quality with mobilized and validated order entry.


Orders could be placed directly from the customer without the need for the sales rep.

The Allied Pinnacle SAP system was an older ECC6 (EP4) environment with no immediate plans to move to S/4 HANA. However, through SAPs web based FIORI platform Allied Pinnacle investigated how they could develop a mobile-enabled solution that had access to all the SAP customer, material and sales order data.

We learnt that we can leverage the power of Fiori while remaining with ECC6, however it was the Fiori AppBuilder that allowed us to get there fast and waste no time in keeping our sales teams engaged, inspired and delivering their jobs, which like any business we rely on,” said Stephen.

The Results:

The Fiori AppBuilder workflow accelerated the sales order entry process while also improving overall process control. There are now four easy steps to process a sales order, all built in the one intuitive Fiori App


The sales rep logs in and is immediately shown a list of their assigned customers.


On selection of a customer there is an auto retrieval of the dynamic product proposal including; the last 6 sales orders, a customer specific material list pre-populated with prices and Availability to Promise quantities for additional material selection, as well as the customer’s credit status.


The sales rep adjusts the line-item quantities required as well as selects any additional products to easily generate a draft sales order.


The final asynchronous step is to create the sales order with any errors automatically routed to the customer service team with a workflow task.

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